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According to Andy Sernovitz, in his guide "Word of Mouth Advertising" you've got to identify the "Talkers," that is those individuals who by character appreciate spreading the word and will unfold the word about you. So who are talkers? Talkers are individuals that naturally use your item or services. A celebrity might not be the best talker for your company. For example, if you personal a retail
store that specializes in organic
clothing, a talker may be a well recognized blogger or journalist who specializes in that area. Now I usually argue with 1 of my friends whether the Tom Tom or the Garmin is a better GPS device for the car. I'd have to say that I the present mid-low finish designs from each business very suitable.